Jeep Brand Pack

Client: The ZOO, Google’s creative think tank

My role: Information design, writing, editing, graphic design

Brief: Create a snapshot of a brand’s history, industry trends, competitive landscape, target market, and challenges as an internal educational reference for Google’s ZOO team.

Challenge: Distill a 70-page text-only research document into an easily digestible format.

Solution: I categorized the subject matter into presentation sections and called out key themes and statistics. Text was condensed as much as possible with more detailed information placed in the notes section. Icons, images, charts, as well as brand assets and colors were incorporated to create visual engagement.

Result: The 30-slide internal brand overview provided a quick education for creative leads, technologists, strategists, and account planners tasked with creating a bespoke online brand experience for Jeep. Brand packs such as this one were incorporated at initial brainstorming kick-offs for digital campaigns on The ZOO team.

Programs: Illustrator, Photoshop, Keynote