MAD MEN EXPERIENCE

Client: Lionsgate Television

My role: Art direction, UX

Brief: To create buzz for the final season of Mad Men and ultimately drive users to purchase episodes on Google Play, Google’s creative think tank, the ZOO, was asked to design an online experience to pitch to Lionsgate Television.

Challenge: Present show content in a way that would engage both diehard fans and novices.

Solution: Inspired by the show's title sequence, my concept was to help fans to explore Mad Men content using the iconic cityscape as a backdrop. Following themes, characters, or seasons, users could explore video, soundtracks, and never-before-seen content that would lead them to episodes, music, and books for purchase on Google Play.

Result: The first time Google Play had ever partnered with a series for an interactive website like this, our team worked with Stink Studios to create the final site designs and user flow. The website served both as a primer for the uninitiated as well as a trip down memory lane for diehard fans.

Performance:
/ Over 140 days worth of Mad Men fan attention.
/ Significant lift in consumer interest around Mad Men, Google, and Google Play.
/ +500% spike in interest for Mad Men-related terms.

Awards:
6.4.15 - FWA Site of the Day and Mobile Site of the Day

Press highlights:
USA Today; The VergeGlamour.com; ETOnline; Variety

Programs: Photoshop, Illustrator, Keynote, InVision