SLIDE LIBRARY
Client: The ZOO team, Google’s creative think tank
My role: Solely in charge of composition, writing, design
The Brief: Design a slide library for Google’s ZOO team to use in digital campaign pitches to top brands.
The Challenge: Create a visual language of typography, images, diagrams, and existing assets. Design slides for easy customization and create usage instructions.
The Solution: I inventoried ZOO presentation archives and interviewed stakeholders to determine key pitch slides. All slides were based on the original template system I created to allow for easy drag-and-drop compatibility between presentations. Text and media placeholders made slides consistent and easily editable. User feedback allowed for further refinement, and instructions were placed directly within the slide library.
The Result: The library of over 80 Keynote slides contained ready-to-use layouts for statistics, concepts, strategic frameworks, timelines, quotes, photos, charts, section dividers, and more. Presentation creation efficiency increased as team members used the slide library for graphically sophisticated and time-saving results.
Programs: Adobe Illustrator, Photoshop, Keynote
